Tennis: ATP sponsorship income tops $100m after 49% jump

A nine-figure first

The ATP’s central partnership revenue grew by 49% in 2026 and passed $100 million for the first time, the men’s tour said on Thursday. The tour credited a run of new sponsorship agreements for the jump.

The latest addition came only days ago, with private bank Julius Baer joining the list of partners.

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Where the money goes

The tour was keen to stress that the growth is not staying at headquarters. Chief commercial officer Daniele Sano said more than 70% of partnership revenue is passed on to tournaments, in return for the on-site rights and promotional exposure they give sponsors. Many of the central deals include presence at ATP events, which is why the events take the bigger share.

Andrea Gaudenzi was re-elected as ATP chairman in February for a third term running to 2028, and commercial expansion has been one of the pillars of his tenure. A number like this one gives him ammunition as the tour keeps reshaping its calendar and its business model.

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