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Joe Buck signs a six-year 108 million dollar ESPN extension

NFL: Joe Buck signs a six-year, $108 million ESPN deal

Eighteen million a year, through 2032

ESPN has tied down its lead NFL voice. Joe Buck agreed a six-year extension worth roughly 108 million dollars, Andrew Marchand of The Athletic reported earlier today, lifting him from 15 million a year to around 18 million.

The raise itself is 20 percent, which is healthy without being remarkable for the position. The term is where the story sits. The contract runs through 2032, past the expiry of ESPN’s current agreement with the NFL. No network commits eight figures a year that far out unless it expects to still be holding the rights when the deal matures.

Read that way, the extension is less a verdict on Buck than a signal about the next round of broadcast negotiations. ESPN is telling the market it intends to keep a seat at the table.

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Aikman is the next domino

Troy Aikman still does not have a new deal. The two left Fox together in 2022 to take over Monday Night Football, and there were suggestions last month that they might be renewed as a package. Aikman’s current contract, five years at 90 million dollars, runs through the Super Bowl that ESPN and ABC will televise.

That contract already pays him 18 million a year. Buck matching it does not raise Aikman’s ceiling, it raises his floor. Twenty million is the obvious target for his side now, and he has a consultancy role with the Dolphins sitting alongside the broadcasting money.

Timing that says something

Reworking a contract in mid-September, with the season already under way, is not how most of these negotiations unfold. Broadcasters usually wait for the offseason. ESPN did not, which fits a company preparing for a rights market where every major property comes back into play at once.

Keeping a booth together costs less than assembling a new one under deadline pressure. ESPN has just paid for six years of not having to find out.

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Author

  • Louis Boulben

    Ex-NCAA D1 Athlete with a background in B2B/D2C technology, enterprise business development, finance, and management. Currently leading growth and strategy at MathODDS, expanding into broader European and US markets.


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